AI Insights · Timothy · January 2023
Top 5 Virtual Fitness Programs in Belgium Q4 2022
Discover the performance of the top 5 virtual fitness programs in Belgium during Q4 2022, including download trends, revenue growth, and active user data.
In the fourth quarter of 2022, the virtual fitness programs market in Belgium showcased some interesting trends. Here's a closer look at the performance of the top 5 apps in this category, with data sourced from Sensor Tower.
Strava: Run, Bike, Hike saw notable fluctuations in its metrics. The app's weekly revenue started at approximately $35.9K at the end of September and dipped to around $19.8K in early December, before rebounding to $38.6K by the end of December. Weekly downloads exhibited a downward trend, beginning at 3.9K and hitting a low of 1.9K in mid-December, but then climbed back up to 3.7K in the final week of the year. Active users followed a similar trend, starting at 183.5K, dipping to around 158.9K in early December, and recovering to 199.4K by the end of the quarter.
Zwift: Ride and Run maintained relatively stable performance throughout the quarter. Weekly revenue ranged from $10.6K to $13.5K, peaking in early December. Downloads were consistent, averaging around 600 per week, with a slight increase to 775 in the last week of December. Active users saw a gradual rise from 3.3K to nearly 4K over the quarter.
Fitbit: Health & Fitness experienced varied performance. Weekly revenue fluctuated, starting at $8.9K, dropping to $4.8K in mid-October, but then surged to $10.2K by the end of December. Downloads saw a sharp increase towards the end of the quarter, with a notable spike from 1.4K to 3.9K in mid-December. Active users showed some decline, from 64.2K in late September to 57.9K in early December, before climbing back to 63.6K by the end of the year.
komoot - hike, bike & run had a dynamic quarter. Weekly revenue peaked at $12.4K at the end of October, but generally trended lower, ending the year at $9K. Downloads saw a significant rise at the end of October to 6.5K, but then steadily declined to 1.4K by mid-December, before a slight increase to 2.8K by the end of the quarter. Active users remained relatively steady, ending the quarter at 68.6K.
Start 2 Run had a more modest performance compared to other apps. Weekly revenue ranged from $3.1K to $4.7K, with a slight increase towards the end of the quarter. Downloads were low, starting at 1.6K and dropping to around 320 by early December, before a small rise to 568 in the final week.
For more detailed insights and trends, visit Sensor Tower.
